Success of a martial arts school depends on the number of students enrolled for training. A well-equipped facility and highly skilled Taekwondo instructors are important, but it’s the students’ interest that really matters. Keeping the student enrollment numbers high is a challenge faced by many schools, but there are effective ways to tackle it.
Here are 8 strategies to increase student enrollment in your Taekwondo dojang:
- “Refer a Friend” Program Utilize word-of-mouth advertising as the best marketing tool, as it is free and reaches your target market effectively. Encourage happy students to spread the word about your dojo and its programs. Offer incentives like free private lessons or merchandise for every referral made by a student. You could also implement a social media referral program where students receive rewards for posting about your free trial offers.
- Partner with Local Schools Organize free seminars in local schools to educate students about the benefits of martial arts and your special classes. This is your chance to showcase your dojang and convince students to join. Demonstrate a few techniques and emphasize why martial arts is a great choice. Handing out brochures will give students a professional way to share information with their parents.
- Host Birthday Parties Hosting birthday parties at your dojang is a great way to introduce kids and their parents to your school. Focus on fun activities that showcase martial arts, such as obstacle courses, breaking boards, and skill demonstrations with your black belt instructor. A successful birthday party can attract more students in the future.
- Utilize Social Media Platforms Social media platforms can help you reach potential students who haven’t visited your dojang yet. Create accounts on Facebook, Instagram, and Twitter to showcase what you offer at your martial arts school. Encourage your